Built-in Property

    In Built-in property, you can define how regions are mapped to users’ countries so that you can segment their engagement by region.

    To define the mappings for the built-in property related to regions, complete the following steps:

    1. Navigate to Built-in property > Region, click Add.

    2. Enter a region name you want to add to the mapping.

    3. Click Add to open the add country panel, select countries to add, and click Add.

    4. Click Save.

    You can also configure the region mappings for countries by navigating to the User profile page to update the country.